Why Trust is the real currency Fintech companies should focus on

As we navigate through the aftermath of the recent crisis, it’s become clear that the development of digital products or tools doesn’t necessarily eliminate the need for solid and trustworthy financial products. While fintechs have disrupted traditional financial services, they have also highlighted the importance of building trust with customers.

According to a recent study, 44% of consumers would not put their monthly salary in a fintech account due to mistrust, despite being attracted to the convenience and ease of use of digital financial services. This demonstrates the critical role that trust plays in the fintech ecosystem and the need for companies to build trustworthy financial products.

At Independiente.work, we believe that the development of digital and financial products should be intertwined, with a clear purpose and focus on adding value for customers. Our mission is to help companies achieve this by providing consultancy services that guide them through the product development process, ensuring that they create products that align with their purpose and build trust with their customers.

In a world where digital disruption is the norm, it’s important to remember that the development of solid financial products is still essential. Let’s work together to build products that not only meet the needs of customers but also instill trust and fulfill a purpose.

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